Customer Service: Why is it important?
In today's crazy business world pretty much the only thing a business owner has going for him is his ability to serve his clients in the best manner possible. Having the best product or the lowest price is no longer enough to create a presence in today's consumer market. Today's businesses need to have glorious customer service in order to stay afloat. There are plenty of reasons that customer service is starting to outweigh cost or quality:

Customer Service Video-Customer Service Tips by Shep Hyken
Customer Service Video

South African Tourism Catapults Customer Service to Cloud 2 for World's Largest Sporting Event with Salesforce.com
SAN FRANCISCO, June 9 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM) the enterprise cloud computing company, today announced that South African Tourism, the official customer service host for the world's largest soccer tournament held every four years, has made social customer service available to more than 300,000 visitors from around the world with Service Cloud 2, salesforce.com's customer service and support applications.

Customer Service Training - Customer Service Tips by Shep Hyken
Customer Service Training Tip by Shep Hyken: Seven Reasons Why Customer Service Is Important